About Cheryl Oberlin
I lead online learning with purpose.
Online learning leader, instructional design strategist, and online adjunct professor. Director of Distance Education at the University of Florida College of Journalism and Communications.
"Quality course design positively impacts students."
My Approach
I believe high-quality online learning begins with what learners need to do.
That means starting with outcomes and authentic application, then designing assessments, learning activities, instructional materials, media, and technology that support those outcomes.
I am influenced by adult learning theory, Quality Matters, user-centered design, and action-first thinking, including Dr. Karl Kapp's Action First Framework.
I also believe faculty partnership matters. Subject-matter experts bring disciplinary knowledge, context, and professional experience. Instructional designers bring learning design, structure, accessibility, technology, and quality expertise. My job is to create the conditions in which those strengths work together.
What Makes My Perspective Different
My background crosses corporate branding and project management, instructional design, higher education teaching, writing and rhetoric, communications, and online-program leadership. That combination helps me see a course from multiple angles: as a learning experience, a communication system, a project, a faculty partnership, and, most importantly, a student journey.
My earlier work in marketing, writing and communications still influences how I design today. I care deeply about voice, story, clarity, audience, and relevance.
How I Lead
- 1Start with the student experience.
- 2Make expectations visible and usable.
- 3Respect faculty expertise and make design a partnership.
- 4Use quality standards as a support system, not a compliance performance.
- 5Build repeatable processes so quality does not depend on heroics.
- 6Use data, feedback, and reflection to improve continuously.
- 7Adopt new technology when it improves learning, access, efficiency, or insight.
- 8Develop people, not just products.
Credentials & Professional Service
Graduate Degrees
- M.Ed.Educational/Instructional Technology
- M.B.A.Business Administration, Project Management emphasis
- M.A.English Rhetoric and Composition
Certificates
- Graduate Certificate in Project Management
- Graduate Certificates in Instructional Design for Digital Learning
Professional Service
- Quality Matters Master Reviewer, Course Review Manager, and Program Reviewer
- Advisory Board Member, United States Distance Learning Association (USDLA)
- Volunteer Peer Reviewer, Journal of Educators Online
- 2024 Quality Matters Outstanding Impact Award for an Individual in Higher Education
A Few Things That Shape How I Work
I am a lifelong learner, an avid reader, a strategic thinker, a connector, and a believer that kindness and high quality standards can absolutely occupy the same room. I love ideas, strong coffee, physical books, little free libraries, creative problem-solving, team collaboration, and the moment when a complicated course finally clicks into a coherent learning experience.
My CliftonStrengths are Arranger, Connectedness, Individualization, Input, and Strategic. They probably explain a lot.
Let's connect on LinkedIn.
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